What, you ask, is an Apothecary of Esoteric Panacea?

apothecary= a pharmacy or drugstore.

esoteric= understood by or meant for only the select few who have special knowledge or interest.

panacea= a remedy for all disease or ills; cure-all.

Upon visiting the AEP, participants can select a recycled food or medicinal container to write their "ailments" or intangible problems and leave this container on a shelf. Another participant can then read this ailment and respond with their own "treatment" or advice. Throughout the installation, people forge anonymous relationships and crowdsource solutions.

An “esoteric panacea” is an oxymoron of sorts; these ailments & treatments are specific & subjective, so how can the AEP offer panacea, a cure-all? The simple answer is that by sharing, openly, our difficulties and by responding with respect & empathy, we discover the panacea- collaboration. 

See containers from previous installs here.